WOMEN’S PHILANTHROPY AND IMPLICATIONS FOR FUNDRAISING STRATEGY
Research shows that women and men give differently – their motivations differ and they often give for different purposes. If your organisation seeks to raise more funds from women, or to increase the number of women donors, your fundraising strategy needs to consider the unique gender differences for philanthropic giving, and your fundraising messages and methods need to be tailored for women. This webinar includes:
Latest trends in women’s giving
Attributes of women donors
Strategies for raising funds from women
When to use Giving Circles
Women as volunteers
Involving women in capital campaigns
How to promote bequests to women
Download PDF Now