WOMEN’S PHILANTHROPY AND IMPLICATIONS FOR FUNDRAISING STRATEGY

Research shows that women and men give differently – their motivations differ and they often give for different purposes. If your organisation seeks to raise more funds from women, or to increase the number of women donors, your fundraising strategy needs to consider the unique gender differences for philanthropic giving, and your fundraising messages and methods need to be tailored for women. This webinar includes:

  • Latest trends in women’s giving

  • Attributes of women donors

  • Strategies for raising funds from women

  • When to use Giving Circles

  • Women as volunteers

  • Involving women in capital campaigns

  • How to promote bequests to women

 

 

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