PROSPECT RESEARCH IDENTIFYING MAJOR GIFT PROSPECTS

Prospect research underpins every other activity that is part of a fundraising program. This webinar includes:

  • How to identify Major Gift Prospects

  • Where to start looking for information about Major Gift Prospects

  • How to identify a connection between your prospects and your organisation

  • How to develop prospect profiles

  • How to use motivations to identify prospects

  • How to use your board and other volunteers to rate capacity

  • How to rate donor qualifications for linkage, interest, ability, donor experience and likelihood

  • How to show your CEO and board the progress you are making

  • Report against a campaign gift table

  • Tips to conduct more effective research

 

 

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