PROSPECT RESEARCH IDENTIFYING MAJOR GIFT PROSPECTS

Prospect research underpins every other activity that is part of a fundraising program. This webinar includes:

• How to identify Major Gift Prospects

• Where to start looking for information about Major Gift Prospects

• How to identify a connection between your prospects and your organisation

• How to develop prospect profiles

• How to use motivations to identify prospects

• How to use your board and other volunteers to rate capacity

• How to rate donor qualifications for linkage, interest, ability, donor experience and likelihood

• How to show your CEO and board the progress you are making

• Report against a campaign gift table

• Tips to conduct more effective research

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