Success in major gift fundraising requires strategy and execution. This webinar is for small to medium sized arts organisations wishing to establish or improve a major gifts program. This webinar includes:

  • What a major gift is and why major gifts are important in Arts Fundraising

  • How to identify potential major donors and their motivations

  • The importance of the individualised plan and how to create them

  • Characteristics of major donors to the Arts: How they are different, and how that makes a difference to strategy

  • Fundraising teams – paid and volunteers

  • Working with artists, performers and curators for better donor relations

  • Donor stewardship and its role in further cultivation

  • How much major gift activity makes you campaign-ready

  • The relationship between major gifts and bequest



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