Shelagh Murray

Shelagh MurraySenior Consultant

Shelagh Murray - Fundraising Consultant
Shelagh Murray - Fundraising Consultant
: New Zealand (Christchurch):


Your fundraising consultant

Shelagh Murray is a seasoned fundraising professional with over twenty years’ experience in developing and leading teams in community organisations and higher education. Shelagh brings a high degree of professionalism to donor relations, strategic development and alumni relations. She has personally successfully asked for multi-million dollar philanthropic gifts and understands the work involved in achieving these successes.

Shelagh’s extensive experience in management and administration also see her committed to best practice fundraising and embedding robust systems to maximise efficiency and results.


Shelagh’s consulting practice focusses on:


  • Developing fundraising systems and processes within organisations

  • Applying best practice fundraising models for effective results across the full spectrum of fundraising vehicles

  • Donor development and solicitation leading to major gifts and bequests

  • Corporate sponsorship

  • Developing and implementing effective fundraising/special events

  • Strategic planning and fundraising audits.

I am inspired by the important work being undertaken by clients and the difference they are making. I enjoy being able to support them to achieve their goals. Working with me, clients can expect passion and energy, clear advice, and great results.”



  • Fundraising Institute of New Zealand (FINZ)

  • CASE

  • ex-President of the NZ chapter of Alumni and Development Professionals in Education (ADAPE) now rebranded Educate Plus

  • Inaugural member of the ADAPE Australasia Board

  • Fellow of Educate Plus


Shelagh moved from working in community development with government organisations into fundraising when she moved from Australia to New Zealand in 1995. She started her fundraising career working for the Royal NZ Foundation for the Blind as a Funding Development Manager for the Auckland region and, after 2 years, became their National Fundraising and Events Group Manager. She held this role for 3 years.

She then moved to the University of Canterbury as Head of Alumni and Development and Executive Officer of the UC Foundation. In this role, she established the fundraising systems and processes for the University through the establishment of their inaugural development office and the University of Canterbury Foundation. Crucial to the success of the development office was the integration of alumni relations into fundraising.


After 10 years in this role, Shelagh moved to Victoria University of Wellington as their Executive Director Development and the Foundation, a role she held for 5 years until December 2015. She had responsibility for the strategic leadership and operational management of the Development Office and the management of the Victoria University Foundation, the registered charity for Victoria University that is governed by a Board of Trustees. She provided leadership and direction in implementing University-wide fundraising and alumni strategies, plans and programmes. She managed the staff and resources of the Development Office and was responsible for all fundraising and philanthropic development including major gifts, bequest program, annual appeals, alumni reunion and events, and the marketing and communication strategies for alumni and development at Victoria. In November 2015, she successfully solicited a $7 million major gift which was a second gift from the donors’ initial gift of $3 million.


Shelagh has a Bachelor of Applied Science from Curtin University, Perth, Western Australia.

Fundraising commitment

Throughout her career, Shelagh has actively championed the fundraising industry in New Zealand.


I am committed to helping my clients achieve their goals and to make a difference when they have the funds they need. I’ve seen the difference major gifts and bequests can make to an organisation and I’m really passionate to help make this difference.”

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Fundraising Consultants & Researchers at AskRIGHT
AskRIGHT fundraising consultants and researchers help non-profit organisations raise more money by providing optimal fundraising strategies, identification of donors and fundraising training.
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