Pamela Sutton-Legaud

Pamela Sutton-LegaudSenior Consultant

: Australia (Melbourne): 0413 594 302:

Master Business Administration (MBA), Certified Fund Raising Executive (CFRE)

Your fundraising consultant


Pamela Sutton-Legaud is a recognised strategic business leader having delivered revenue and growth in dynamic and changing environments within the not for profit sector for almost 20 years. She has driven the generation of more than $150million for Australian non-profit organisations.


Pamela’s consulting practice focusses on:

  • integrating fundraising with key strategic organisational objectives

  • hiring and leading fundraising staff including key performance management

  • strategic fundraising planning in particular direct marketing, face-to-face fundraising; marketing and communications; brand leadership

  • development of integrated fundraising systems, processes and procedures

  • liaising with stakeholders, communities and boards to deliver better outcomes

I will improve your revenue outcomes, grow your customers, members or donors, create amazing successful and impactful strategies and deliver measurable and improved results.

Qualifications and Memberships

  • Master of Business Administration (MBA)

  • Stanford Executive Program in Social Entrepreneurship

  • Certified Fundraising Executive (CFRE)

  • Member of Fundraising Institute Australia (FIA)

Awards and Achievements

  • 2006 Victorian Telstra Businesswoman of the Year (Community & Government)

  • Directed the campaign that won the Special Project & Events Award and Most Effective Creative Campaign Award in 2014 FIA Awards


Pamela has proven achievements in strategic planning, leadership, marketing and fundraising with extensive experience within international and multi-cultural NFP and membership organisations (in particular international development, conservation, indigenous affairs).


She has held leadership roles with Oxfam Australia, Plan International, Bush Heritage Australia and Zoos Victoria. It was for her work with Plan International and her leadership in the creation of the inaugural Commonwealth Games Charity Partnership that she was recognised as a 2006 Victorian Telstra Businesswoman of the Year (Community & Government).


Prior to finding her passion in Australia for raising awareness and funds for some of the world’s poorest children as well as the most vulnerable and threatened animal species, Pamela worked for more than 15 years in the international advertising sector.


I am always looking for new ways to help build long term financial sustainability for non-profit organisations.

Fundraising commitment

I am committed to creating and supporting the growth of sustainable organisations and increasing the strength of the community sector.


Pamela has served on a number of boards, including:

  • Founding Director international wildlife preservation trust – Wild Tiger Fund Australia
  • Connecting Home – a service for the Stolen Generations
  • Trust for Nature (Deputy Chair, Member Audit & Finance Committee)
  • Interact Australia


Pamela holds strong views on the need for action to halt the sad decline in the numbers and habitat of our beautiful animals and plants and our need to protect the planet.


She is a regular public speaker for universities, other non-profits and corporations.



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AskRIGHT fundraising consultants and researchers help non-profit organisations raise more money by providing optimal fundraising strategies, identification of donors and fundraising training.
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