Christina Sit Yee

Christina Sit YeeCampaign Advisor

: New Zealand (Christchurch): 0800 577 677:

Your Campaign Advisor

Christina is a creative fundraising and donor communications professional with more than 12 years of experience connecting people with causes in the arts, education, health, community, and international development sectors. As a passionate storyteller, Christina is committed to helping charities share their testimonies of impact and transformation, communicating their vision in innovative ways that inspire extraordinary levels of giving.

She has developed successful multi-million dollar major gift proposals; worked on research and capital campaigns ranging from $55 million to $200 million; managed and implemented direct marketing and annual giving communications campaigns; and wrote and designed sophisticated, graphically rich, and financially complex fundraising tools that acquired new donors, motivated existing contributors to higher levels, and ensured repeat gifts.

Christina’s expertise encompasses:

  • Strategic donor communications planning and implementation

  • Conducting communications audits

  • Establishing foundation and trust fundraising programmes

  • Major gift proposal development and grant writing

  • Providing fundraising training and mentorship

  • Developing fundraising processes, policies and procedures



  • International Bachelor of Business Administration (Hons)

  • Income Managers Programme (Canada)

  • Member, Fundraising Institute of New Zealand (FINZ)



Christina has worked with and developed donor communications for a variety of charities and not-for-profits in Canada, New Zealand, and Australia including the Catholic Diocese of Christchurch, Juvenile Diabetes Research Foundation, Orewa Surf Life Saving Club, Toronto Botanical Garden, Queensland Art Gallery | Gallery of Modern Art, The Leukaemia & Lymphoma Society of Canada, The Learning Partnership, and SickKids Foundation.

She has served on the Board of Directors and volunteered for a number of social services and development agencies, with a focus on causes such as housing, mental health, and HIV/AIDS.



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Fundraising Consultants & Researchers at AskRIGHT
AskRIGHT fundraising consultants and researchers help non-profit organisations raise more money by providing optimal fundraising strategies, identification of donors and fundraising training.
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