This article was selected by Wayne McKenzie, Senior Fundraising Consultant in New Zealand (based in Auckland)
Remember a Charity’s initial research into legacy giving
By Stephen Pidgeon | sofii, 20 July 2015
This research highlights the importance of asking the right questions. We don’t need to leave it just to lawyers. Fundraisers can simply ask donors: “Many of our supporters like to leave a gift in their will. Is this something you would consider?” and take it from there.
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