Remember a Charity’s initial research into legacy giving [Press Review]

Remember a Charity’s initial research into legacy giving [Press Review]

This article was selected by Wayne McKenzie, Senior Fundraising Consultant in New Zealand (based in Auckland)

 

Remember a Charity’s initial research into legacy giving

 

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By Stephen Pidgeon | sofii, 20 July 2015

If you want to increase the legacies your charity receives, you will find some interesting insights from this research by Remember a Charity in the UK. The potential benefits are breathtaking if they can be achieved.

Read article

Wayne’s Comments:

This research highlights the importance of asking the right questions. We don’t need to leave it just to lawyers. Fundraisers can simply ask donors: “Many of our supporters like to leave a gift in their will. Is this something you would consider?” and take it from there.

 

 

 

Wayne McKenzie

Wayne McKenzie

Senior Fundraising Consultant at AskRIGHT
Wayne McKenzie is an esteemed and award winning fundraising professional with more than 25 year experience working with charities in New Zealand.

To find out how Wayne can help your organisation, contact w.mckenzie@AskRIGHT.com.
Wayne McKenzie

 

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