Despite the current fascination of the fundraising world with on-the-street solicitation and crowdfunding, individual major gift solicitation remains (after bequest promotion) the most effective and efficient form of fundraising.
Yet many organisations find it difficult to recruit and retain great major gift officers. New studies are coming to the rescue, shedding light on the personal qualities that make great fundraisers. Two recent studies complement our work on Personal Attributes of High-Performing Fundraisers.
Leading UK philanthropy academic (and former fundraiser) Dr Beth Breeze has studied major gift donors for years. Now she has studied the fundraisers who bring in the big gifts.
US academic A.J. Nagaraj has also joined the discussion with a look at top fundraisers and differences with top salespeople.
Dr Breeze is in residence at the Australian Centre of Philanthropy and Nonprofit Studies for a short time. It is to be hoped that she will become a regular visitor.
by Beth Breeze | Civil Society, 8 January 2013
What makes a top major gift fundraiser?
by AJ Nagaraj | Education Advisory Board, December 2013
We can help you recruit the best fundraiser for your team. Contact our recruitment expert Greg Jensen, 0431 817 847 or g.jensen@AskRIGHT.com
To find out how Daniel can help your organisation, contact d.mcdiarmid@AskRIGHT.com.
Latest posts by Dr Daniel McDiarmid (see all)
- EVENTS, LOTTERIES, MAJOR GIFTS, BEQUESTS:WHAT’S RIGHT FOR YOU? - November 5, 2018
- Fundraising Staff: Better Part-Time Than Mixed Roles - September 26, 2018
- How Fundraising Works - August 30, 2018