Fundraising Coaching




Many fundraisers lack formal training, and many more suffer from burnout and leave the industry early. The AskRIGHT Coaching Service takes a proactive approach to empower fundraisers with the knowledge and tools they need to succeed.

Our coaches are subject matter experts who understand all aspects of successful fundraising and have decades of industry experience. Having conducted thousands of discovery, cultivation, and solicitation visits, there isn’t a situation our coaches haven’t experienced first-hand. Our coaches relate to and overcome the challenges our clients face.

Enrolling yourself, a staff member, or a volunteer/board member in the AskRIGHT Fundraiser Coaching Service will empower you, your team, and your volunteers to raise more money and will enhance fundraising performance.



The AskRIGHT Coaching Service is designed for:

  • those who are new to the fundraising industry

  • those moving to a new area of fundraising (such as major gift development)

  • volunteers/board members who want to better understand their role in fundraising and build confidence

  • anyone in fundraising who could benefit from coaching to improve specific skills



Our tailored, one-to-one coaching service runs for 10 weeks for professional staff, and a customised shorter program for volunteers. Backed by industry research and theory, the program uses real-world examples aligned with your organisation’s fundraising program. The coaching service focuses on bringing about effective change for the purposes of higher performance outcomes.

Contact us today to learn more about how AskRIGHT’s coaching program can help you, your team, your volunteers, and your organisation. Check out this article on fundraising by AskRIGHT Senior Consultant, Dr Jason Ketter:






My coaching with Jason Ketter was by far the best coaching I have had in my 6-year career in the fundraising profession. I have secured more meetings, developed skills and gained tools from which I can draw upon. I would highly recommend this coaching.

Michelle Di Lello, Development Officer at Murdoch University

I’ve worked with Jason for a couple of months as part of his Philanthropy coaching sessions and they have been extremely valuable. Jason is very thorough with his time and ensures he provides context, relatable examples, and role plays of specific scenarios. I definitely recommend him as a mentor or a coach to anybody entering the industry, or wanting to hone their skills.

Chamira Gamage, Philanthropy Manager at Amnesty International

Jason brings insight and a brilliant understanding of the major donor journey. It wasn’t long before I put his methods into practice and now each and every donor visit is focused and productive. I know what to ask and how to listen. I am now seeing the returns on my commitment as donors become more engaged as we move them strategically through the donor cycle.

Nick Cartwright, Philanthropy Coordinator at The Royal Children’s Hospital Foundation

Jason has provided me with such practical coaching and wise counsel. I have been able to leap from the growth in my skills in a matter of weeks – securing more meetings and building more results in a shorter time. I can highly recommend his coaching…I have been able to leap from the growth in my skills in a matter of weeks – securing more meetings and building more results in a shorter time.

Jane Connolly, Philanthropy Manager at Amnesty International

We hired Dr. Jason Ketter to work with, support and coach our Development Officers. With Jason’s support and guidance, the Development Officers now embrace and understand the necessity of professionalising and accelerating their cultivation, solicitation and stewardship activities. Thanks to Jason’s instruction, his candour and his focus, our Development Officers demonstrate greater confidence, increased motivation and a better understanding of their responsibilities. Jason has helped us to significantly enhance the professional development of our fundraising team. I recommend Jason’s coaching program to any organisation seeking to strengthen their major gift program.

Robin Sharp, Director of Advancement at Murdoch University

Hopefully there will be many more [six-figure gifts] to come. Thank you for all the coaching and guidance, it definitely contributed to the successful outcome.

Emily Connors, Donor Relations Officer at Catholic Mission