Prospect Research: Identifying Major Gift Prospects

Prospect Research: Identifying Major Gift Prospects

Prospect research underpins every other activity that is part of a fundraising program.

We will show you:

  • How to identify Major Gift Prospects
  • Where to start looking for information about Major Gift Prospects
  • How to identify a connection between your prospects and your organisation
  • How to develop prospect profiles
  • How to use motivations to identify prospects
  • How to use your board and other volunteers to rate capacity
  • How to rate donor qualifications for linkage, interest, ability, donor experience and likelihood
  • How to show your CEO and board the progress you are making
  • Report against a campaign gift table
  • Tips to conduct more effective research