Prospect Development: Advancing Relationships with Principal and Major Gift Donors

Prospect Development: Advancing Relationships with Principal and Major Gift Donors

Major and principal gifts – including million dollar plus gifts – are an important element of growing and sustaining philanthropic revenues.

 

In this webinar you will learn practical approaches to:

 

  • Identifying and prioritizing prospects
  • Designing an effective prospect strategy and plan
  • Understanding what motivates high net worth donors
  • Engaging donors, building trust and commitment: The donor journey
  • Advancing relationships: Do’s and don’ts of effective donor meetings
  • Crafting a compelling gift opportunity: Five whys
  • Securing principal gifts

 

This session will focus on how to identify and effectively engage high net worth prospect to improve your fundraising performance and secure major and principal gifts.