Major Gift for Arts Organisations

Major Gift for Arts Organisations

Success in major gift fundraising requires strategy and execution.

This webinar is for small to medium sized arts organisations wishing to establish or improve a major gifts program.

 

We will show you:

  • What a major gift is and why major gifts are important in Arts Fundraising
  • How to identify potential major donors and their motivations
  • The importance of the individualised plan and how to create them
  • Characteristics of major donors to the Arts: How they are different, and how that makes a difference to strategy
  • Fundraising teams – paid and volunteers
  • Working with artists, performers and curators for better donor relations
  • Donor stewardship and its role in further cultivation
  • How much major gift activity makes you campaign-ready
  • The relationship between major gifts and bequest