How to Identify Bequest Prospects (New Zealand)

How to Identify Bequest Prospects (New Zealand)

Bequests provide the highest return on investment of all fundraising activities. Most organisations under-invest in bequest promotion. The greatest fundraising opportunity for any organisation is to improve its bequest program.

Bequest programs can be more effective if they:

  • are based on current research about bequest donors to identify more bequest prospects
  • improve their communications with people about bequests

We will show you:

  • What research has uncovered about bequest donors
  • How you can prepare your bequest communications strategy using this new information
  • How to build a pipeline of bequest prospects through different options (research, self-identification, survey, referral, mail and phone)