Bequests provide the highest return on investment of all fundraising activities. This seminar explores how organisations can develop or retune their bequest program for optimal effectiveness. Seminar participants will utilise the latest Australian research to learn how to prepare a bequest communications strategy and will explore the options for building a pipeline of bequest prospects. Participants will find of significant value a practical session in bequest conversations, learning how to effectively speak with people about leaving a bequest to their organisation.
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