Jeff Buchanan

RULE #5: DEVELOP AND TELL GOOD STORIES

Which one of these two speech openings make you want to hear more?   “Let me give some […]

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Rule #4: Want to increase donations? Focus on the needs you meet, not the needs you have

Donors give to your cause not because you have needs, but because you meet needs. Put another way, […]

Rule #3: Make Donor Communication Match Donor Interest

How do you know what your donors are interested in?   Have you taken the time to really […]

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RULE #2: BUILDING DONOR RELATIONSHIPS – CULTIVATE PRODUCTIVITY AND BUILD TRUST

Building donor relationships is crucial Fundraising involves a great deal of relationship cultivation and management. Whether a donor […]

Rule #1 for Successful Fundraising Campaigns: Put Yourself in the Donor’s Shoes

If you want to run successful fundraising campaigns, you must live (or die) by what I call “Rule […]