Jeff Buchanan

Rule #7: The Major Gift Moment

Judging the best conditions and asking properly is one rule. I believe that another part of the ask […]

Rule #6: The Importance of Asking for Donations

Whenever there is an opportunity, I make it my practice to ask major donors why they give, and I have lost […]


Which one of these two speech openings make you want to hear more?   “Let me give some […]

Rule #4: Want to increase donations? Focus on the needs you meet, not the needs you have

Donors give to your cause not because you have needs, but because you meet needs. Put another way, […]

Rule #3: Make Donor Communication Match Donor Interest

How do you know what your donors are interested in?   Have you taken the time to really […]