Fundraising Articles

Rule #4: Want to increase donations? Focus on the needs you meet, not the needs you have

Donors give to your cause not because you have needs, but because you meet needs. Put another way, any individual involved in fundraising would do well to remember that – if you want to increase donations – it’s not about you and it’s not about how impressive your organisation is. Rather, it’s about helping the

Rule #4: Want to increase donations? Focus on the needs you meet, not the needs you have Read More »

Rule #2: Donor Relationships Management – Cultivate Productivity And Build Trust

BUILDING DONOR RELATIONSHIPS AND DONOR RELATIONSHIP MANAGEMENT IS CRUCIAL Fundraising involves a great deal of relationship cultivation and management. Whether a donor gives $2 or $2 million, relationships matter and constructive contact is necessary. The nature of the relationship will be different for a $2 donor compared to a $2 million donor, but, in each

Rule #2: Donor Relationships Management – Cultivate Productivity And Build Trust Read More »

Why? Who? How Understanding Donor Motivation Can Identify New Potential Funders

WHAT MOTIVATES AN INDIVIDUAL TO DONATE TO AN ORGANISATION? There are many reasons people support a worthy cause. Understanding donor motivations – i.e. what’s behind someone’s philanthropic direction – can help an organisation identify new potential funders. However, as philanthropy has become more sophisticated so, too, have donors. Donors seek a return on their investment

Why? Who? How Understanding Donor Motivation Can Identify New Potential Funders Read More »