The Advancement Tour to the UK is an incredible week of case studies and best practice solutions in advancement from leading fundraisers from the educational, research, arts, health and cultural sectors. A group of fundraising consultants from AskRIGHT is accompanying participants from Australia and New Zealand during their visits.
Presentations on University Fundraising
We began the 4th day of the Tour at the impressive London City Campus of the University of Liverpool for a morning of presentations on University Fundraising with two of the most practical sessions of the Tour.
John Armstrong, Interim Director of Philanthropy and Alumni Relations at the University of Liverpool, presented on how to effectively engage with alumni and involve academics and leadership in the process of soliciting and stewarding donors.
Marina Pedreira-Vilarino, Director of Development at Sussex University, explained how a very young institution with a small development ‘shop’ can raise substantial philanthropy.
- the integral role of a team effort for fundraising
- how to find the right balance between being ambitious and realistic
- the importance of having a prospect pipeline and remaining patient with your donor prospects.
Until it is a “hell no!”, you keep persevering”
This quote from Marina will leave a mark on the Tour as an approach many delegates intend to bring home.
Fundraising at Guildhall School of Music & Drama
The Guildhall School of Music and Drama hosted us at their incredible new facility, partly funded by their current fundraising campaign.
Guildhall have raised £10.5 million of their £13.5 million fundraising campaign target. The remaining £3 million is proving challenging to raise but their determination and creativity was again inspirational to us all.
Duncan Barker, Head of Development at Guildhall School, shared the lessons the school has learned in their fundraising campaign to date: very useful information for all Tour delegates, as most of them are considering, preparing or starting a fundraising campaign.