The Advancement Tour to the UK is an incredible week of case studies and best practice solutions in advancement from leading fundraisers from the educational, research, arts, health and cultural sectors. A group of fundraising consultants from AskRIGHT is accompanying participants from Australia and New Zealand during their visits.
Two of the most successful UK universities in fundraising
Today, we travelled to The Strand to learn more about two of the most successful UK universities in fundraising: King’s College London and London School of Economics.
King’s College London (KCL)
The group was welcomed by Edward Byrne AC, Principal of King’s College London, who spoke to the strength of the College and credited the development team for enabling Kings College London to become what it is today.
Matt Ferguson, Director of Principal Gifts at KCL, gave a very insightful presentation on fundraising in Asia, mentioning the biggest challenge, the key ingredients for success and the greatest opportunity for philanthropy. Matt also spoke to King’s College London’s “World questions|King’s answers” campaign: within the month, King’s College London is expected to have raised GPB600M.
Details about what we learnt from King’s College London Fundraising and Fundraising in Asia.
London School of Economics (LSE)
Chris Yates, Director of Advancement at London School of Economics and Prof George Gaskell at London School of Economics presented the signature buildings which were donated by philanthropists. One of which was an Oxford alumni who donated GPB30M to the London School of Economics, including GPB20M for a building – the largest capital gift in LSE’s history.
As an academic Prof Gaskell has played a critical role in donor engagement and fundraising success, highlighting the increased potential that effective liaison between advancement, alumni and academia can achieve for philanthropy. Tour delegates left the session motivated to work on ways to improve these relationships and increase the involvement with academia in fundraising.
Strategic fundraising for universities and key insights from UK Higher Education
Dale Cooper, Director of Campaigns & Supporter Engagement, University of Reading, presented on strategic fundraising for universities and gave participants key insights into the landmark 2012 Review of Philanthropy in UK Higher Education.
Some institutions stories are stickier than others; simply, sticky stories correlate with fundraising success
Dale has an incredible array of experience in fundraising including in developing international fundraising programs and presented tour delegates with key tips and recommendations for successful global engagement.
Fundamentals for successful fundraising for scholarship and bursaries
In the afternoon, we travelled to Eton College for a behind the scenes tour of their incredible campus. The tour was rich in history, the College opening its doors in 1440, and we were given a fascinating insight into the school that produced 19 Prime Ministers.
Following the Tour, representatives from four UK schools and the CEO of a bursary foundation joined the representative from Eton and presented on raising money for scholarships and bursaries:
- Rachael Henshilwood | Director of Development at Eton College
- Kate Chernyshov | Director of Development at Lord Wandsworth College
- Simon Lerwill | Director of Development at King Edward VI High School for Girls Birmingham
- Sean Davey | Director of Development at Reigate Grammar School
- Amanda Scott | Director of Development at Latymer School, London
- Ian Davenport | CEO of the Springboard Bursary Foundation and former Headmaster of Blundell’s School and Radley College
Each school presented how they have successfully built a fundraising program to support disadvantaged and high achieving students.
Regardless of whether or not they worked in a school or not, tour delegates left this session at Eton with many ideas for small changes they could implement to yield significant improvements and opportunities for fundraising.