Month: March 2019

Why? Who? How Understanding Donor Motivation Can Identify New Potential Funders

WHAT MOTIVATES AN INDIVIDUAL TO DONATE TO AN ORGANISATION? There are many reasons people support a worthy cause. Understanding donor motivations – i.e. what’s behind someone’s philanthropic direction – can help an organisation identify new potential funders. However, as philanthropy has become more sophisticated so, too, have donors. Donors seek a return on their investment […]

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